SUNConferences, 29th Annual Conference of SAIIE

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DEVELOPMENT OF A DECISION SUPPORT SYSTEM FOR ASSESSING ALTERNATIVE AGRICULTURE LAND USES: A CASE STUDY OF THE STELLENBOSCH WINE REGION
Jeanne-Mari de Villiers, Wouter Gideon Bam, Joubert van Eeden

Last modified: 2018-10-09

Abstract


The wine industry is accountable for 1.2 percent of the South African GDP. Financial margins of Stellenbosch wine estates have begun to shrink due to factors such as high production costs and increased competition. To be economically sustainable wine estates need to rethink their current business strategy and consider adopting a diversification strategy. This article identifies a holistic set of considerations that decision-makers in this industry need to evaluate when considering pursuing land use alternatives. It also considers how these factors can be used to develop a decision support system (DSS) to guide farmers through the decision-making process.


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