SUNConferences, 29th Annual Conference of SAIIE

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A CONCEPTUAL FRAMEWORK TO INCREASE COMPETITIVENESS: APPLIED TO A BILTONG FACTORY
Mieke Henning, Devon Hagedorn-Hansen, Konrad H von Leipzig

Last modified: 2018-10-17

Abstract


The global annual biltong market value was estimated at roughly R640 million to R1.1 billion in 2003. By 2015, biltong sales were reported to be more than R2.5 billion. To stay competitive as a biltong manufacturing company, in an ever-changing landscape, the company’s success is dictated by efficient operations. To achieve efficient operations, the accurate determination of performance measurements is of utmost importance. In world class manufacturing facilities, one of the primary features of performance measurement is the measurement of cycle time. Although there is an emphasis, especially with regard to Industry 4.0, on real-time data, the biltong factory where this study was conducted is still very much a manual operation. The focus of this study is, therefore, rather on performance measurements in order to achieve efficient operations and competitiveness. The aim of this study is to present different competitive advantage concepts in order to build a production management model. The biltong factory currently has not established cycle times for their production activities. A production management model has the potential to be used by the factory to manage their production processes more efficiently and ultimately increase their competitiveness.