SUNConferences, 29th Annual Conference of SAIIE

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A METHODOLOGY TO ASSIST PROJECT-BASED ORGANISATIONS TO UTILISE AND DEVELOP PROJECT MANAGEMENT CAPABILITY AS A STRATEGIC ASSET TO INCREASE COMPETITIVE ADVANTAGE
Coenraad Josephus Nel

Last modified: 2018-10-09

Abstract


Project Management, in business, plays both a functional and a strategic role in the sustainability of the organisation. The former, and its role towards the success of the organisation, has been researched intensively. The strategic role of Project Management towards the long-term sustainable success of an organisation is a new research topic with limited existing work done. A need therefore exists in project-based organisations to utilise their Project Management capabilities, not only towards functionally delivering successful projects but to apply it as a strategic asset to increase long-term organisational competitive advantage. The aim of this study, and goal of this paper, is to research the importance of Project Management as a strategic asset and to develop a model which can be used to evaluate the strength of Project Management as a strategic asset. This aim will be reached by conducting an integrated literature study on the knowledge areas of Project-Based Organisations, Project Management Capability- and Maturity Models and Strategic Management.

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