SUNConferences, 29th Annual Conference of SAIIE

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DEVELOPING A MODEL TO OVERCOME THE ORGANISATIONAL COMMUNICATION DEFICIENCIES BETWEEN STAKEHOLDERS IN THE ASSET MANAGEMENT INDUSTRY
Nina Louise van Rooyen, Johannes Lodewyk Jooste

Last modified: 2018-10-09

Abstract


In providing Asset Management (AM) services, strategic partnerships are established for reaching organisational objectives and to obtain a competitive advantage. For this relationship to be optimal, effective communication is essential. Stakeholders collaborating in this relationship however, have diverse backgrounds, knowledge and experience and are not always effective communicators. The problem is the likelihood that service delivery objectives are not being met due to communication deficiencies. Although research about effective communication is available in other service providing industries, such as aviation and medicine, it remains a challenge in the AM services industry. This paper identifies the root causes of communication deficiencies in the AM services industry and presents a model, the COMMPAS model, that could support AM stakeholders in overcoming these deficiencies.


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