SUNConferences, 29th Annual Conference of SAIIE

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LEAN STARTUP AND ITS APPLICATION IN BUSINESS AND OPERATIONS STRATEGY IN SOUTH AFRICA
Nadeem Mohamed Kola, Bruno Emwanu

Last modified: 2018-10-10

Abstract


Lean startup is a relatively new concept initially developed to help startups grow their business in a more effective and scientific way. This methodology uses data to help inform decisions such as entering new markets in a fast-changing business environment with several uncertainties. The methodology contrasts with the traditional approach by supporting experimentation over preconceived assumptions and iterative development over linear methods to evaluate new business ventures. 
This study evaluates the extent to which lean startup principles have been applied across industry in South Africa and how these have been used in conjunction with the corporate and operations strategy. While Lean startup methodology has been applied in other parts of the world, its applicability and extent of application within the South African context is not evident. Prevalence of Lean startup methodology is the desirable state whereas paucity would be a concern. 
The results of the study show that a number of participants used the methodology to help develop the business and operations strategy. Participants also typically saw value in the concepts for application across industry as long as the right structures are in place to help support the initiative.


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